Learn exactly how to tell a business story that makes customers come back for more.
Have you ever wondered:
“How do I resonate with my audience?
“How do I get loyal customers who love my business and share it with their friends?”
“How do I generate interest for my business and persuade people to take action?”
Then, get excited – storytelling is JUST what you need. In this guide, you get a storytelling roadmap, tips that are 100% actionable, and you learn how to use storytelling in business.
What is storytelling in business? Why does it matter? How do you use it in your copy and marketing? In Chapter 1, you get a business storytelling definition, learn why our brains crave a good story… and what this means for your business.
What is your business story? Every great story uses the same building blocks. And in this Chapter, you learn what those building blocks are and how to use them.
How do you create your own business story? Easy: with a clear message that sticks. Here’s how to create your own story message.
You know what makes a great story, you know what your story is about… But how do you hook your customer and activate your tribe? You need a mindset shift.
CHAPTER 5: 12 COMMON MISTAKES – AND THE IRRESISTIBLE BUSINESS STORYTELLING TECHNIQUES TO USE INSTEAD
Even if you craft a winning business story, it might still flop if you make a few common mistakes. Instead, use these business storytelling techniques to engage people, so they share, like, and act on your copy.
Can you learn from some of the best storytellers out there (Pixar, TED, Netflix, Oprah, The New York Times, and so forth)? Yup. Here are the resources to get you started.
Want to learn from businesses that tell the best stories? Find out in Chapter 7.