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Storytelling in Business: The Complete Guide

Learn exactly how to tell a business story that makes customers come back for more.

Have you ever wondered:
“How do I resonate with my audience?
“How do I get loyal customers who love my business and share it with their friends?”
“How do I generate interest for my business and persuade people to take action?”

Then, get excited – storytelling is JUST what you need. In this guide, you get a storytelling roadmap, tips that are 100% actionable, and you learn how to use storytelling in business.

Entrepreneurs who make a difference relate to and interact with other people – they are, in effect, professional storytellers.Richard Branson

CHAPTER 1: WHAT IS BUSINESS STORYTELLING?

What is storytelling in business? Why does it matter? How do you use it in your copy and marketing? In Chapter 1, you get a business storytelling definition, learn why our brains crave a good story… and what this means for your business.

CHAPTER 2: WHAT YOU NEED TO KNOW ABOUT GREAT BUSINESS STORYTELLING

What is your business story? Every great story uses the same building blocks. And in this Chapter, you learn what those building blocks are and how to use them.

CHAPTER 3: BUSINESS MESSAGE: THE SECRET TO A MEMORABLE STORY THAT STICKS

How do you create your own business story? Easy: with a clear message that sticks. Here’s how to create your own story message.

CHAPTER 4: USE PERSUASIVE STORYTELLING TO HOOK CUSTOMERS TO YOUR BUSINESS STORY

You know what makes a great story, you know what your story is about… But how do you hook your customer and activate your tribe? You need a mindset shift.

CHAPTER 5: 12 COMMON MISTAKES – AND THE IRRESISTIBLE BUSINESS STORYTELLING TECHNIQUES TO USE INSTEAD

Even if you craft a winning business story, it might still flop if you make a few common mistakes. Instead, use these business storytelling techniques to engage people, so they share, like, and act on your copy.

CHAPTER 6: THE SECRETS OF GREAT STORYTELLERS IN BUSINESS (FROM PIXAR TO TED)

Can you learn from some of the best storytellers out there (Pixar, TED, Netflix, Oprah, The New York Times, and so forth)? Yup. Here are the resources to get you started.

CHAPTER 7: HOW SUCCESSFUL BUSINESSES USE STORYTELLING [BUSINESS STORYTELLING EXAMPLES]

Want to learn from businesses that tell the best stories? Find out in Chapter 7.

Source: influencewithcontent.com

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